Apple will cut no investments in China despite sales decline

Apple Inc., one of the world's technological frontrunners, may lose ground in China as its revenues and net profits have been declining.

Tim Cook, the CEO of the leading firm, insisted that the company performs well in the Chinese market and they are in no need of a cut of investments in China.

In the newly released fiscal report on June 25, 2016, revenues of Apple Inc. in China dropped by 33.1 percent year on year to US$8.85 billion in the third quarter of the fiscal year. The figure was almost half of the US$16.8 billion revenue generated in the second quarter of the last fiscal year when China replaced Europe as the second largest market of the firm’s top-end technological creations.

But the gloomy performance in the past few months in China has not dented the confidence of Tim Cook, who is upbeat regarding the company’s prospects in the markets in countries like China and India and promised not to reduce investments in China where there are 41 flagship retail stores.

According to the report, the global revenues of Apple Inc. in the third quarter of the fiscal year, reached US$42.4 billion yuan, roughly US$7.2 billion lower than the figure a year earlier, while the net profits slid by 27 percent year on year to US$7.8 billion.

The loss of revenues in China has made Europe resume second position as a market for Apple products sold across the world.

中国不再是苹果第二大市场   库克说不会削减投资

苹果还没有走出低谷。最新发布的季报显示，该公司营业收入、净利润均下滑，几大产品板块都在滑落。尤其是中国区首当其冲，不再是苹果的第二大市场。

苹果公布了截至2016年6月25日的2016财年第三季度财报。报告显示，苹果第三季度营收为424亿美元，低于去年同期的496亿美元；净利润为78亿美元，比去年同期下滑27%。并且，环比也都有不同程度的跌落。

值得注意的是，大中华区告别了高增长，在几大区域市场中降幅最大。当季苹果大中华区的营收为88.5亿美元，同比下滑33.1%，环比下滑26%。2015年第二财季，苹果在中国的营收达到168亿美元，中国超越欧洲成为苹果全球第二大市场。现在，欧洲重新夺回全球第二。

苹果CEO库克仍坚持认为，苹果在中国市场的销售非常出色。”我们不会削减对中国市场的投资”，他说。苹果目前在大中华区拥有41家零售店。

苹果依然对该市场的未来非常乐观。”在过去的一个季度，我曾对中国和印度市场进行了访问。我深受上述国家增长前景的鼓舞，我们依旧对大中华区的长期机遇感到非常乐观。”库克说。

尽管苹果业绩增速变慢，但并不影响它赚得盆满钵溢。苹果第三季度营收和每股摊薄收益仍然均超出华尔街分析师预期，推动盘后股价强劲反弹。

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