点击上方 “FM GATE” 可以订阅哦！ Executing Your Strategy: How to Break It Down and Get It Done 作者：Mark Morgan, Raymond E. Levitt, William A. Malek 出版时间：2008年 为什么企业经常没有执行好自己的竞争策略?因为企业领导者经常没有完全识别或者未对所需的支持企业战略的全方位项目进行完全投资
此外，即使战略制定者把企业计划细分成可行的块，他们也很少与项目负责人讨论战略投资优先级排序，来确保所需的资源按照优先级分配给不同的项目
他们也经常忽视修改战略投资组合以适应动态环境的要求，或者随着新产品、服务和技能转移到可使用状态后仍然要保持项目与战略的一致性
在《战略执行》这本书中，马克•摩根、雷蒙德•莱维特和威廉•马列展示了保证你执行正确的战略项目的六个要点；而这六个要点的首字母结合起来的缩写正是投资（INVEST），相信这也并非巧合
构思（Ideation）:澄清和沟通项目的目的、特性和长期意图
性质（Nature）: 基于构思来保证公司战略、组织结构和企业文化的一致性
愿景（Vision）:在构思的引导下创建与战略具有一致性的明确的目标和绩效测量标准
投入（Engagement）: 基于战略，并通过项目组合管理策略来做正确的项目
整合（Synthesis）: 基于项目组合管理策略正确地执行项目和程序
转变（Transition）:在产生效果的环节将项目和程序引入执行计划
书中充满了引人入胜的公司案例和实用的建议，向你展示了您可以如何在您的组织实现战略
Why do businesses consistently fail to execute their competitive strategies? Because leaders don’t identify and invest in the full range of projects and programs required to align the organization with its strategy. Moreover, even when strategy makers do break their plans down into doable chunks, they seldom work with project leaders to prioritize strategic investments and assure that needed resources are applied in priority order. And they often neglect to revise the strategic portfolio to fit the demands of a dynamic environment, or to stay connected to strategic projects through completion, as new products, services, skills and capabilities are transferred into operations. In Executing Your Strategy, Mark Morgan, Raymond Levitt, and William Malek present six imperatives that enable you to do the right strategic projects–and do those projects right. And it is no accident that the six imperatives combine to create the acronym INVEST: Ideation: Clarify and communicate Purpose, Identity and Long Range Intention Nature: Develop alignment between Strategy, Structure and Culture based on Ideation Vision: Create clear Goals and Metrics aligned to Strategy and guided by Ideation Engagement: Do the right projects based on the Strategy through Portfolio management Synthesis: Do Projects and Programs right, in alignment with Portfolio Transition: Move the Project and Program outputs into Operations where benefit is realized Full of intriguing company examples and practical advice, this crucial new resource shows you how to make strategy happen in your organization. 文章来源：FM GATE网站 FM GATE网站宗旨 ： 倡导FM专业理论个体学习模式，传播FM专业知识、实践案例和行业资讯，推动FM行业变革发展，构筑国内领先的知识性、专业化、交互式FM行业资讯平台